After reading the book The Big Switch by Nicholas Carr 5 years ago I was sold on his stipulation that the harnessing of electricity during the industrial revolution was a predictive analog of the path of utility computing. Fast-forward to the present and every prediction Mr. Carr made has not only been accurate, but has been accelerated by at least 50% by my estimation. As an “old infrastructure guy”, I knew my days in that market were numbered and a change needed to be made.
Cloud computing came along and out of seemingly nowhere is already a $150B market. Marc Benioff, the widely recognized CEO of Salesforce.com, points to mobile and social as the other pillars that, along with cloud, will be the three catalysts of the current tectonic shift in technology. All three are dramatically contributing to advancements in the way we use technology both in business and as consumers.
Of those three pillars, though, I was most excited by mobile. Why? According to statistics analysts like to throw out there the PC is dying a not-so-slow death; I know in my household it has been dormant for a few years and with the emergence of note taking apps like Evernote/Notability and sharing apps like Dropbox, Box, and Google Drive, my pen and pad have disappeared from my “sales bag” I carry as well. My iPad mini now runs my business (not to mention doing wonders for my back problems!).
But it’s not just the death of the PC that makes mobile exciting; it’s the use of mobile that does!
- 91% of all people on earth have a mobile phone
- 56% of people own a smart phone
- 50% of mobile phone users, use mobile as their primary Internet source
- 80% of time on mobile is spent inside apps
- 72% of tablet owners purchase online from their tablets each week
- 57% of users say they won’t recommend a business with a poorly designed app
My brother in law, Bill Crawford, is a stand up comic and popular radio personality in my beloved hometown of Pittsburgh. In his sets, he often expresses his resentment towards Facebook ruining his ability to casually catch up on things with friends. He already knows more about them based on their updates than he did when they saw each other on a regular basis. And now that he knows so much about his friends, he has eliminated them from his Facebook page and, as a result, he has no friends! But whether it’s Facebook, LinkedIn, Pinterest, Instagram, YouTube, or Twitter, the majority of users (see below for their *vast* numbers) now are not only making these social sites a key part of their daily routine, they’re doing so more and more from a mobile device.
- LinkedIn – 260M Users
- Instagram – 150M Users per month
- Facebook – 1.1B Users
- Twitter – 230M
- YouTube – 1B Unique visitors per month
One of the biggest reasons I’m excited to have joined Kinvey, mobile Backend as a Service (mBaaS) leader, is that we are directly in the center of where these 3 pillars of next generation technology intersect. The opportunity to change the technology world is in front of us. The passion of the team here is infectious and customer focus and success is our #1 mission statement. I look forward to contributing to greatness and anticipate a time in the future when we can reflect on the journey we are creating together today! Adding a reflection…what a great team we have at Kinvey. We are now the #1 mBaaS platform. What a ride!