All of us appreciate great customer service from any business or person we interact with. We respond positively when we experience it and we start to engage more frequently with the business when we know they are listening to us and treating us well.
Mobile apps should engage its customers thoughtfully and frequently so that every user feels that they opinions are being heard by the app developer. Every mobile app developer should ensure that the following 3 features exist in any app that is built.
1. Get profile information about your customer: You need to know who your customer is. Ask them for information like –
- Twitter handle
And save it in your Kinvey cloud.
Finally, ask your users if you can send them updates about the app, and if they say yes, send them Tweets and Emails when you have news. But remember, don’t spam them. Be thoughtful and creative in your communication and they will respond.
2. Get customer feedback: Have a simple ‘Feedback’ page in your app where your users can type a short note about your app. Save the feedback and if your user gives you their contact information, be sure to respond to them (even if the feedback is negative). Or, if you prefer, use the Kinvey Social Messaging API to connect your user to Twitter so that they can send you feedback via a Tweet.
3. Understand how your customer is using your app: Once your app is connected to Kinvey BaaS, you can get better insight into how your application is being used. Analytics like how often your app is used, which pages are used the most, how long users spend on each page, etc., are especially useful for you to understand how to improve the app experience and make your app ‘sticky’!
Remember, your goal is to ensure that your app users feel like you’re listening to them and using their feedback to improve your app!