Backend as a Service Blog marketing

Welcome to our fourth installment of our “Marketing Your App” blog series. This series is a compilation of tips for marketing your app, both before and after it is launched.

You don’t need an Apple-like budget to create an Apple-like launch. You need a great product, a multi-channel mindset, and a bit of moxie. You also need to think as creatively about marketing as you did for the app itself.

We are excited to be a marketing partner for Vision Mobile’s fifth Developer Economics survey- the definitive research on the state of the developer nation. And we’d love for you, developers, to participate! Have your say on the future of app development, platforms and HTML vs. native development.

Many organizations feel paralyzed when it comes to developing a mobile strategy. A daunting number of business processes and technical hurdles must be cleared before any meaningful implementation can begin. But first: who is responsible for clearing the obstacles? Find out in “CIO vs. CMO in the War for Mobile,” the latest Kinvey eBook.

Here on the marketing team at Kinvey, we aim to provide content that helps make your app development process easier, faster, and better overall. For many, the challenge in creating a successful app doesn’t lie so much within the building process as it does in the promotion of the final product. To that end, we’ve just released an eBook called How to Market your iOS App: The Definitive Guide to App Store Success, written by our friend Mikael Cho at ooomf.

We’re nerds and we love it. We use mobile apps for everything from remembering books we want to read to ordering takeout to gaming. It’s not shocking that a handful of developers are creating miniature social networks designed to help tech-savvy couples stay connected. In honor of the sappy holiday that is today, I’ve put together a short list of apps for geeky-tech-couples.

This is a guest post by Tope Abayomi, founder of App Design VaultAttack is really the key word when it comes to advanced app marketing. Rather than submitting your app to someone else and then waiting to see if you win their game of musical chairs or not, you need to get out there and break through that glass ceiling and get your app into the hands of more people. Here are five ways in which you can strike while your competitors snooze.

Just six months ago, the backend as a service (or BaaS) category was small and relatively unknown in the general tech community. Now, though not quite a household term, BaaS is gaining recognition thanks to lift in media / analyst coverage and a surge in new companies entering the space. Today we’re pleased to share the third version of our BaaS Ecosystem Map, complete with new entrances and new data points.

Welcome to the third installment of our “Marketing Your App” blog series, a compilation of our best advice on how to create buzz and accumulate downloads for your app. In this post, you’ll learn about how to perfect your pitch and other ways to prepare for press stories surrounding your app’s launch.

Welcome to the second installment of Kinvey’s Marketing Your App blog series, where we’ll share tips for marketing your mobile app to help ensure its success.