Mobile Backend as a Service (MBaaS) Blog marketing

Cloud Déjà vu: Enterprise Mobility Fueling New Agility and Productivity.

Thursday Mar 27, 2014

Margaret Rimmler Have you thought about what mobile apps can do for your business? The fact is, the enterprise workforce is already mobile and smart business leaders are tapping into that power to drive up productivity, engage customers, and disrupt business models with new channels and revenue sources. What do they see that other don’t? Continue reading

The Executive Drive for Mobile Apps

Friday Feb 14, 2014

Enterprise-infographic-teaserEnterprise mobility is the phrase on every technologist’s lips these days. While adoption has been slow, mobile in the enterprise is certainly gaining momentum. Businesses left and right are interested in creating mobile apps for their customers, employees or partners. As a mobile platform for enterprises, we at Kinvey became interested in learning more about the app development process for these companies. Continue reading

How to Prep for the App Store Shelves

Tuesday May 28, 2013

ShelvesSearching the App Store still remains the number one way people find mobile apps, so it’s important that your listing is formatted to gain as much exposure from App Store search as possible.

Much like Google’s search engine, the App Store has an algorithm that ranks apps for different search terms. Preparing your app listing to be optimized in the App Store can result in a marked increase in down- loads. Continue reading

Imagining the Perfect Arrested Development Mobile App

Friday May 24, 2013

ArrestedApp After a 7 year hiatus, the quirky show Arrested Development is returning to a Netflix near you. With all the hype for its return, I came to thinking – what would the perfect Arrested Development mobile app look like? Here’s my take on the Bluths gone mobile. Continue reading

How to Market Your App: Post-Launch Tips

Thursday May 16, 2013

Marketing Your App IconWelcome to our fourth installment of our “Marketing Your App” blog series. This series is a compilation of tips for marketing your app, both before and after it is launched. Continue reading

Why Pre-Launch Hype is the Key to App Success

Thursday May 2, 2013

Pre-launch Hype You don’t need an Apple-like budget to create an Apple-like launch. You need a great product, a multi-channel mindset, and a bit of moxie. You also need to think as creatively about marketing as you did for the app itself.

Continue reading

Developer Economics 2013 Survey

Wednesday Apr 24, 2013

deveconomicssurveyWe are excited to be a marketing partner for Vision Mobile’s fifth Developer Economics survey- the definitive research on the state of the developer nation. And we’d love for you, developers, to participate! Have your say on the future of app development, platforms and HTML vs. native development. Continue reading

Mobile Ownership Battle Royale: CIO vs. CMO [eBook]

Monday Apr 1, 2013

Kinvey-cio-vs-cmoMany organizations feel paralyzed when it comes to developing a mobile strategy. A daunting number of business processes and technical hurdles must be cleared before any meaningful implementation can begin. But first: who is responsible for clearing the obstacles? Find out in “CIO vs. CMO in the War for Mobile,” the latest Kinvey eBook. Continue reading

How to Market your iOS App: The Definitive Guide to App Store Success eBook

Thursday Mar 14, 2013

1-NoBGHere on the marketing team at Kinvey, we aim to provide content that helps make your app development process easier, faster, and better overall. For many, the challenge in creating a successful app doesn’t lie so much within the building process as it does in the promotion of the final product. To that end, we’ve just released an eBook called How to Market your iOS App: The Definitive Guide to App Store Success, written by our friend Mikael Cho at ooomf. Continue reading

5 Dating Apps for Techy Nerds

Thursday Feb 14, 2013

Between2

We’re nerds and we love it. We use mobile apps for everything from remembering books we want to read to ordering takeout to gaming. It’s not shocking that a handful of developers are creating miniature social networks designed to help tech-savvy couples stay connected. In honor of the sappy holiday that is today, I’ve put together a short list of apps for geeky-tech-couples. Continue reading