Mobile Backend as a Service (MBaaS) Blog marketing

50 Shades of Grey’s Big, Beautiful Backend

Tuesday Feb 17, 2015

apple-securityOn July 21 of last year, to coincide with the release of the first official 50 Shades of Grey trailer, NBCUniversal launched a cross-platform app called The Internship Program. The app, designed by agency Stradella Road and backed by Kinvey, was an instant success, contributing to record box office sales numbers. Learn more about the app, and download the full case study, in this blog post.

A Beacon of Light for the Brick-and-Mortar

Thursday Jan 22, 2015

ibeacon3Beacons were the IT innovation of 2014. This year they may become a retail standard. In December 2014 there were around 30,000 active Beacons in the United States, with the vast majority residing in retail stores.

We’re Helping to Drive Innovation in Energy Management With Our Latest Customer, Schneider Electric

Thursday Sep 18, 2014

Schneider Electric BaaSToday we’re excited to announce that we’ve teamed up with Schneider Electric to help them form a company-wide mobile innovation platform. Schneider Electric is ahead of the curve in understanding that a standardized mobile backbone across all business lines will lead to easier, faster, and better mobile app development to help them drive value for their energy management products.

The Enterprise Mobility Maturity Model: Where Are You on the Curve?

Thursday Aug 7, 2014

BeaconsBuilding mobile apps is difficult. Mobility is a fundamentally different language than the one spoken by yesterday’s desktop and web apps – new contextual information, a rapid pace of change, and entirely new development models contribute to increased complexity. Where is your business on the maturity curve?

Building the Cost of a Mobile App: What Went in to our App Cost Estimator

Thursday May 29, 2014

BeaconsIn many ways, developing our App Cost Estimator was a lot like building a mobile app. We started with the UX, connected it to the backend, tested, improved, and deployed – and now we’ve rolled out a new version. Read more about the process, and our recent improvements, in this post.

Cloud Déjà vu: Enterprise Mobility Fueling New Agility and Productivity.

Thursday Mar 27, 2014

Margaret Rimmler Have you thought about what mobile apps can do for your business? The fact is, the enterprise workforce is already mobile and smart business leaders are tapping into that power to drive up productivity, engage customers, and disrupt business models with new channels and revenue sources. What do they see that other don’t?

The Executive Drive for Mobile Apps

Friday Feb 14, 2014

Enterprise-infographic-teaserEnterprise mobility is the phrase on every technologist’s lips these days. While adoption has been slow, mobile in the enterprise is certainly gaining momentum. Businesses left and right are interested in creating mobile apps for their customers, employees or partners. As a mobile platform for enterprises, we at Kinvey became interested in learning more about the app development process for these companies.

How to Prep for the App Store Shelves

Tuesday May 28, 2013

ShelvesSearching the App Store still remains the number one way people find mobile apps, so it’s important that your listing is formatted to gain as much exposure from App Store search as possible.

Much like Google’s search engine, the App Store has an algorithm that ranks apps for different search terms. Preparing your app listing to be optimized in the App Store can result in a marked increase in down- loads.

Imagining the Perfect Arrested Development Mobile App

Friday May 24, 2013

ArrestedApp After a 7 year hiatus, the quirky show Arrested Development is returning to a Netflix near you. With all the hype for its return, I came to thinking – what would the perfect Arrested Development mobile app look like? Here’s my take on the Bluths gone mobile.

How to Market Your App: Post-Launch Tips

Thursday May 16, 2013

Marketing Your App IconWelcome to our fourth installment of our “Marketing Your App” blog series. This series is a compilation of tips for marketing your app, both before and after it is launched.