In the world of health and fitness most people realize that in order to have an effective workout or diet plan they will need it to be custom fit to their individual needs, goals, and limitations. A one-size-fits-all approach just doesn’t cut it. Mobile apps need this same versatility.
A perfect example of this need to customize would be to compare an Olympic swimmer’s dietary needs to that of your average corporate cubicle warrior. While a swimmer may need to consume in excess of 12,000 calories a day, a sedentary person that spends eight plus hours sitting at a desk per day and does not regularly exercise probably needs less than 2,000 calories per day.
The same concept applies to health and fitness mobile apps. If an app can adapt to better suit its user, than said user will be more likely to find the app useful and therefore increase the odds that they will continue to use the app.
It is the equivalent of comparing the fit of a custom tailored three-piece suit to a blanket with sleeves.
In our research at Kinvey these comparisons could not be more obvious. On one end there are static apps like Arm Workout that provide a rigid set of information that stays the same regardless of the user. While on the other end there are dynamic apps like MyFitnessPal.com’s Calorie Tracker that require the user to provide vitals like age, height, weight, sex, weight loss goals and activity level. MyfitnessPal.com’s app then takes the user supplied data and uses it to manipulate the app to feel like it was tailored for its user.
Take a wild guess which app between static and dynamic had a near perfect score and which scored an 11 out of 100… I will give you a hint the winner rhymes with dyed hammock.
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