Mobile Backend as a Service (MBaaS) Blog case-studies

50 Shades of Grey’s Big, Beautiful Backend

Tuesday Feb 17, 2015

apple-securityOn July 21 of last year, to coincide with the release of the first official 50 Shades of Grey trailer, NBCUniversal launched a cross-platform app called The Internship Program. The app, designed by agency Stradella Road and backed by Kinvey, was an instant success, contributing to record box office sales numbers. Learn more about the app, and download the full case study, in this blog post.

We’re Helping to Drive Innovation in Energy Management With Our Latest Customer, Schneider Electric

Thursday Sep 18, 2014

Schneider Electric BaaSToday we’re excited to announce that we’ve teamed up with Schneider Electric to help them form a company-wide mobile innovation platform. Schneider Electric is ahead of the curve in understanding that a standardized mobile backbone across all business lines will lead to easier, faster, and better mobile app development to help them drive value for their energy management products.

How and Why an Enterprise IT Migrated from FeedHenry to Kinvey

Wednesday Sep 17, 2014

My VMware migrationOn Monday we announced that one enterprise IT organization is now using Kinvey as the backend for its mobile apps. What we didn’t talk about in that post is why they switched to Kinvey – the apps previously ran on FeedHenry, another “BaaS” provider (more on why BaaS is in quotes later) – and how they managed the migration. So let’s take a look at the Why and the How.

Beacon Applications in the Home and Office (Part 2): Think Operational Efficiencies and Cost Savings

Thursday May 8, 2014

BeaconsIn the second post in this series, we explore some additional use cases for beacon technology, including home automation and business efficiency applications. If employed correctly, beacons can transform consumer and corporate experiences, making them more personal, more effective, and more about the user.

Beacon Applications in Retail and at Events (Part 1): Think Personalized Experiences and Increased Revenue

Tuesday May 6, 2014

BeaconsBluetooth Low Energy (BLE) beacons are providing new challenges for mobile app developers and businesses. In two blog posts posts, we’ll be walking through beacon use cases that go beyond the existing, standard retail ones. This is the first post in the series.

The Executive Drive for Mobile Apps

Friday Feb 14, 2014

Enterprise-infographic-teaserEnterprise mobility is the phrase on every technologist’s lips these days. While adoption has been slow, mobile in the enterprise is certainly gaining momentum. Businesses left and right are interested in creating mobile apps for their customers, employees or partners. As a mobile platform for enterprises, we at Kinvey became interested in learning more about the app development process for these companies.

Why Facebook Ditched its Hybrid App

Wednesday Jan 8, 2014

FBOGforBlog When a company as influential as Facebook makes the move to a native app it’s bound to make some waves. But when you look at the factors that went into decision, it isn’t an open-and-shut case against hybrid.

Why L’Oréal Decided to Develop their App Natively

Thursday Jan 2, 2014

MutualMobileInfographic L’Oréal had to decide whether native was the right decision for their mobile strategy. A few factors solidified this decision for the company.

Timbre: A Live Music Discovery App Backed by Kinvey

Thursday Aug 22, 2013

Intrepid_Timbre_AppIconPeriodically, we’ll highlight apps that are backed by Kinvey. Today we’re excited to profile Timbre, a location-based live music discovery app that just today launched version 2.0.

Beerdog: An App for Beer Drinkers, Backed by Kinvey

Tuesday Jun 18, 2013

Our Favorite Apps_Icon Design1Periodically, we’ll highlight killer apps that are backed by Kinvey. Today we’re showcasing Beerdog, an iOS app that’s dedicated to craft beer drinkers. The app offers two killer features – by far the easiest and most fun way to capture and share great beer and bar finds. It’s a way stay informed of new beers you might like to try, and where to get them.