Backend as a Service Blog Joe Chernov's Posts

Altimeter’s mobile analyst Chris Silva is a smart, connected guy. Anyone who follows his research knows that he has his finger on the pulse of the mobile industry. That’s why when we rolled out our enterprise strategy, we looked to Chris’ reports for ideas and inspiration. One report in particular made us take notice. Despite its head-scratching title, “Make an App for That: Strategies for Winning Retail Mobile Strategies” paints a very clear picture of what it takes to publish and maintain a successful retail mobile app.

Welcome to the world of contradictions. Today Kinvey released our first mobile app, but we are a platform company – not an app development company. Further, the app we released mobilizes data residing in Salesforce CRM™ systems, yet Salesforce.com itself just announced they are entering our space. Sometimes start-ups can seem unnecessarily confusing.

Many organizations feel paralyzed when it comes to developing a mobile strategy. A daunting number of business processes and technical hurdles must be cleared before any meaningful implementation can begin. But first: who is responsible for clearing the obstacles? Find out in “CIO vs. CMO in the War for Mobile,” the latest Kinvey eBook.

For the past few months, Kinvey has burned lots of “calories” thinking about the many ways innovation is affecting culture. After all, what “disruptive technology” ultimately disrupts is how we behave. Twitter disrupted the way we consume news; Yelp disrupted the way we find local businesses; Redfin disrupted the way we buy homes. In other words, the true measure of disruption isn’t calculated in market cap, but rather in its ability to change how we think and act.

Kinvey’s latest ebook, “How to Avoid the Common Mobile UX Mistakes,” was written by designer Nathan Barry and aims to help readers avoid user experience pitfalls that could blunt their app’s popularity.

How long does it take to build an iOS or Android app? About 18 weeks according to this infographic from Kinvey.

This presentation shines a light on the role mobile technology played in helping those affected by Hurricane Sandy prepare for, combat, and begin to recover from the storm.

Looking for innovative ways to market your app? Kinvey breaks down the five truths of content marketing, providing app developers with the essential techniques for earning trust and trial.

Not long ago a friend sent me an essay Malcolm Gladwell wrote for The New Yorker. Titled, Talent Grab, the piece traces the rise in compensation for “top performers” over the past 50 years. Gladwell writes about how (tainted) baseball great Barry Bonds earned more in one year than his All Star father Bobby Bonds – and all 24 of his teammates – earned in their entire careers. The story of asymmetrical earnings is told largely through a conversation with Marvin Miller, the once head of the steelworker’s union who, through an unlikely turn of events, later became credited with establishing the Major League Baseball Player’s Association – the very organization that made possible the nine-figure contracts signed by today’s stars.