App Ecosystem Weekly for 11/30/12 – Chevy, App Revenues, And Amazon’s Black Friday
It’s November 30th, 2012, and welcome to this week’s issue of The App Ecosystem Weekly. This week, we’re reviewing news about how developers make money on their apps, updates to iOS and Android, and news from Amazon’s re:invent week. If you’re new to Kinvey’s App Ecosystem Weekly, you can follow us on Twitter here or subscribe via RSS here. We publish weekly roundups of the most interesting and thought provoking stories around the app ecosystem, app development, and the rest of the mobile world.
Hard Work Can Pay Off In App Development, And iOS Still Leads Revenues
VisionMobile, a UK-based analyst and strategy firm, released some early data from their report coming out in a few months on their blog recently, including a post that analyzed how much money developers report making on their apps and how long they took to build. While many of the numbers may not feel like a surprise when you see them, the fairly large data set (700+ respondants) and detailed provided is a great benchmark for understanding what kinds of returns others are seeing.
iOS continues to outpace Android in terms of money made, despite the smaller market share, but the returns are still underwhelming for most developers. It’s also worth noting that their data shows no strong correlation between time invested and financial returns on the app. While apps that developers spent more time on do generate better returns on average, with revenues of under $500 for the average app made in less than one man month, but only $5,400 for apps made over 7-12 man months, they aren’t the kind of dramatic returns that you might want from a long and concentrated effort. You can see the data and the complete story here on the VisionMobile blog.
Amazon: Black Friday Kindle Sales Doubled Over Last Year
Amazon is playing a strange game with their Kindle sales numbers, reporting that their sales of Kindle devices over the Black Friday period this year were double last year. However, Amazon still released no firm sales numbers, making this report a bit like a chart that shows growth but with no labels of the axis – Not nearly as useful in gauging the real adoption of the device and its proprietary app store.
This “sales doubled!” number is also difficult to gauge against past performance because last Black Friday, the Kindle Fire was a brand new product that had only been out for one week and was US-only, and hadn’t actually started shipping yet. The anticipation and unknowns about the device made a very different audience for consumers, and Amazon never released how many Kindle Fires they had actually sold. But still, selling twice as many can’t be a bad thing for Amazon’s tablet and their growing app ecosystem.
Chevrolet Announces Siri Integration – Are Other 3rd Party Apps Coming Soon?
One of the biggest questions around Siri since the feature launched in the iPhone 4S was if and when Apple would make the voice-recognition program available to outside developers to integrate with. This week, that question was answered in part by Chevrolet announcing that some of their new models next year would have a Siri-based voice control system, that would work when iPhone owners connect their device to the car via Bluetooth. This is a promising sign to developers who wanted to join with that ecosystem – It offers a glimmer of hope that the general iOS app developer will soon be able to integrate with Siri as well. While the iPhone has had basic voice recognition for quite a while, the full voice control system and personal assistant only came out in the fall of 2011, and iOS developers everywhere are hoping this is a sign that the voice control system will soon be made available to them as well.
That’s this week’s App Ecosystem Update, covering mobile technologies, app development, and trends & events in the space. Please follow us on Twitter, subscribe via RSS, and stay tuned for future updates from the Kinvey team!